Meme coins may be far from over, but their next chapter could look very different from the speculative frenzy seen in previous market cycles. According to Keith Grossman, President of MoonPay, the real innovation behind meme coins is not hype or short-term price action, but their ability to tokenize attention at low cost and democratize access to the attention economy.

Speaking about the evolution of meme-based digital assets, Grossman emphasized that meme coins have successfully demonstrated how attention itself can become a valuable, tradeable resource on the blockchain. Unlike traditional marketing systems that require significant capital, meme coins allow communities to capture attention organically and convert it into economic value.

He explained that future meme coins are likely to move beyond simple jokes or viral trends. Instead, they could evolve into platforms that reward participation, creativity, and community engagement. By lowering the barriers to entry, meme coins enable everyday users—not just institutions—to participate in the growing attention-driven digital economy.

The concept of tokenizing attention aligns closely with broader Web3 trends, where ownership, participation, and decentralized value creation are becoming increasingly important. Grossman believes this shift could redefine how brands, creators, and communities interact with digital audiences.

While meme coins remain highly volatile and risky, their underlying innovation may continue to influence crypto adoption and experimentation. As the market matures, projects that successfully combine attention, utility, and sustainable economics could shape the next generation of meme-based assets.